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I’ve been in the real estate world for about 5 1/2 years and I’ve always wondered what “By Referral Only” actually meant. Well this morning I found out. One of my colleagues called me up early this morning and told me there was a gaggle of Real Estate agents meeting at the Scottsdale Hilton for a meeting of some kind. This was only about 5 minutes from my house, so I decided to go down there and see what was happening.
Low and behold it was a “By Referral Only” mini session. In other words, they were trying to sell these agents on their upcoming conference in Las Vegas. The room was packed with about 250 agents. I had to stand in the back and watch the speaker razzle dazzle the audience with his knowledge about what agents are doing wrong in their business.
Their lessons were very important ones for any business. I quickly realized they weren’t teaching agents how to be agents, but rather teaching them how to be focused business people. There seemed to be more lessons in business than there were in real estate. In fact, I believe any small business owner would get a benefit out of their sessions. Especially if they’re struggling to grow their business and find their focus.
After standing around for a while I decided to move outside and talk to some of their staff about the full package of what they offer. Turns out they charge $998 to attend their “Main Event” 3 day conference in Las Vegas. I don’t expect the seminar to be free, but after a short amount of time talking to their staff I realized they really put the hard sell on you. They nearly ran me over and pulled the credit card out of my wallet. Personally, I don’t like the pressure sales tactics that so many companies use and I was out of there. Phew!
Anywho, training agents is an important part of what we do at Incredible Agent. Many times it does end up being a session on business rather than a session on how to be an Incredible Agent. I just want to make sure our trainings don’t end up turning into a “By Referral Only” seminar.
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Friday, January 12th, 2007 at
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